• +49 2173 848 68 38
  • info@artisaninterior.de
  • An der Tongrube 5-9, 40789 Monheim am Rhein
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Privacy Policy

Privacy Policy

We are delighted by your interest in our company. Data protection is of paramount importance to the management of Artisan Wood GmbH. Use of the Artisan Wood GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the data subject’s consent.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Artisan Wood GmbH. This privacy policy aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.

Artisan Wood GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. However, internet-based data transmissions can fundamentally have security vulnerabilities, meaning absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.

1. Definitions

The privacy policy of Artisan Wood GmbH is based on the terms used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for both the general public and our customers and business partners. To ensure this, we would like to explain the terminology used beforehand.

In this privacy policy, we use, among other things, the following terms:

  • a) personal data

    Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b) affected person

    A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

  • c) Processing

    Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

  • e) Profiling

    Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

  • f) Pseudonymization

    Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

  • g) Controller or data controller

    The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.

  • h) Data processors

    A data processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i) Recipient

    A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not considered recipients.

  • j) Third

    A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

  • k) Consent

    Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Artisan Wood GmbH

At the clay pit 5-9

40789 Monheim am Rhein

Germany

Tel.: +4921738486838

Email: info@artisan-wood.de

Website: www.artisan-wood.de

3. Cookies

The Artisan Wood GmbH website uses cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, Artisan Wood GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.

Cookies allow us to optimize the information and offers on our website for the user. As mentioned, cookies enable us to recognize returning users. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login details every time they visit the site, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in their virtual shopping cart.

The data subject can prevent the setting of cookies by our website at any time by adjusting the corresponding setting in their internet browser and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in their internet browser, some functions of our website may not be fully usable.

4. Collection of general data and information

The Artisan Wood GmbH website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reached our website (known as the referrer), (4) the sub-pages accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serves to prevent attacks on our IT systems.

When using this general data and information, Artisan Wood GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Artisan Wood GmbH therefore uses this anonymously collected data and information for statistical analysis and also with the aim of increasing data protection and data security within our company, ultimately to ensure the highest level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

5. Subscribe to our newsletter

The Artisan Wood GmbH website offers users the option to subscribe to our company newsletter. The specific personal data transmitted to the data controller when subscribing to the newsletter is determined by the input form used.

Artisan Wood GmbH regularly informs its customers and business partners about company offers via a newsletter. A person can only receive our newsletter if (1) they have a valid email address and (2) they have registered to receive the newsletter. For legal reasons, a confirmation email is sent to the email address provided by a person registering for the newsletter for the first time, using a double opt-in procedure. This confirmation email serves to verify that the email address owner has authorized the receipt of the newsletter.

When you subscribe to our newsletter, we also store the IP address assigned by your internet service provider (ISP) to the computer system you used at the time of registration, as well as the date and time of registration. Collecting this data is necessary to be able to trace any (potential) misuse of your email address at a later date and therefore serves to protect the data controller’s legal interests.

The personal data collected during newsletter registration is used exclusively for sending our newsletter. Furthermore, newsletter subscribers may be contacted by email if this is necessary for the operation of the newsletter service or related registration, such as in the event of changes to the newsletter content or technical requirements. Personal data collected through the newsletter service will not be shared with third parties. Subscribers can unsubscribe from our newsletter at any time. Consent to the storage of personal data provided for newsletter distribution can be withdrawn at any time. A corresponding link for withdrawing consent is included in every newsletter. Alternatively, subscribers can unsubscribe directly on the website of the data controller or notify the data controller of their wish to unsubscribe by other means.

6. Newsletter tracking

The newsletters of Artisan Wood GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Artisan Wood GmbH can determine if and when an email was opened by a recipient and which links within the email were clicked.

Personal data collected via tracking pixels in newsletters is stored and analyzed by the data controller to optimize newsletter distribution and better tailor the content of future newsletters to the interests of the recipient. This personal data will not be shared with third parties. Recipients have the right to revoke their separate consent, given via the double opt-in process, at any time. Upon revocation, this personal data will be deleted by the data controller. Artisan Wood GmbH automatically interprets unsubscribing from the newsletter as a revocation of consent.

7. Contact options via the website

Due to legal requirements, the Artisan Wood GmbH website contains information that enables quick electronic contact with our company and direct communication with us, including a general email address. If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purpose of processing the inquiry or contacting the data subject. This personal data will not be disclosed to third parties.

8. Comment function in the blog on the website

Artisan Wood GmbH offers users the opportunity to leave individual comments on blog posts via a blog located on the website of the data controller. A blog is a website-based, generally publicly accessible portal where one or more people, known as bloggers or web bloggers, can post articles or write down their thoughts in so-called blog posts. These blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, the comment itself, the time it was submitted, and the username (pseudonym) chosen by the data subject will be stored and published. Furthermore, the IP address assigned by the data subject’s internet service provider (ISP) will also be logged. This IP address is stored for security reasons and in case the data subject infringes the rights of third parties or posts unlawful content through a comment. The storage of this personal data is therefore in the legitimate interest of the data controller, enabling them to defend themselves in the event of a legal dispute. This personal data will not be disclosed to third parties unless such disclosure is required by law or is necessary for the legal defense of the data controller.

9. Routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose for which the data was stored ceases to exist, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

10. Rights of the data subject

  • a) Right to confirmation

    Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact an employee of the controller.

  • b) Right to information

    Every data subject has the right, granted by the European legislator, to obtain from the controller, free of charge, information about the personal data stored concerning him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

    • the processing purposes
    • the categories of personal data that are processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
    • If possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria used to determine that duration.
    • the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing
    • the existence of a right to lodge a complaint with a supervisory authority
    • If the personal data are not collected from the data subject: All available information about the source of the data.
    • the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

    Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

    If a data subject wishes to exercise this right of access, they can contact an employee of the data controller at any time.

  • c) Right to rectification

    Every data subject whose personal data is being processed has the right, granted by the European legislator, to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.

    If a data subject wishes to exercise this right to rectification, they can contact an employee of the data controller at any time.

  • d) Right to erasure (right to be forgotten)

    Every data subject has the right, granted by the European legislator, to request from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and where the processing is not necessary:

    • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws their consent on which the processing was based pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
    • The personal data was processed unlawfully.
    • The erasure of personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data were collected in relation to information society services offered, in accordance with Article 8(1) of the GDPR.

    If one of the aforementioned grounds applies and a data subject wishes to have their personal data stored by Artisan Wood GmbH erased, they may contact an employee of the data controller at any time. The employee of Artisan Wood GmbH will ensure that the erasure request is complied with immediately.

    If personal data processed by Artisan Wood GmbH has been made public and our company, as the controller pursuant to Article 17(1) GDPR, is obligated to erase the personal data, Artisan Wood GmbH, taking into account available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by those other controllers of any links to, or copies or replications of, that personal data, insofar as processing is not necessary. The employee of Artisan Wood GmbH will take the necessary steps in each individual case.

  • e) Right to restriction of processing

    Every data subject whose personal data is being processed has the right, granted by the European legislator, to request from the controller the restriction of processing where one of the following applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to have their personal data erased and requests instead the restriction of its use.
    • The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the establishment, exercise or defense of legal claims.
    • The data subject has objected to the processing pursuant to Article 21(1) GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

    If one of the aforementioned conditions is met and a data subject wishes to restrict the processing of their personal data stored by Artisan Wood GmbH, they may contact an employee of the data controller at any time. The employee of Artisan Wood GmbH will then arrange for the restriction of processing.

  • f) Right to data portability

    Every data subject has the right, granted by the European legislator, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to whom the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, when exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

    To assert the right to data portability, the data subject can contact an employee of Artisan Wood GmbH at any time.

  • g) Right to object

    Every data subject has the right, granted by the European legislator, to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on those provisions.

    Artisan Wood GmbH will no longer process personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims.

    If Artisan Wood GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of their personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to processing for direct marketing purposes, Artisan Wood GmbH will no longer process the personal data for these purposes.

    Furthermore, the data subject has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out by Artisan Wood GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

    To exercise their right to object, the data subject may contact any employee of Artisan Wood GmbH or any other employee directly. Furthermore, the data subject is free, in connection with the use of information society services and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

  • h) Automated individual decision-making, including profiling

    Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or performing, a contract between the data subject and a data controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

    Where the decision (1) is necessary for entering into, or performing, a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, Artisan Wood GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

    If the data subject wishes to assert rights relating to automated decision-making, they can contact an employee of the controller at any time.

  • i) Right to withdraw consent under data protection law

    Every person whose personal data is being processed has the right, granted by the European legislator, to withdraw their consent to the processing of their personal data at any time.

    If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

11. Data protection provisions regarding the use of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online social meeting place, a community that typically allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to share personal or business-related information. Facebook, for example, allows its users to create private profiles, upload photos, and connect with others through friend requests.

The operator of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the data controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Facebook component automatically prompts the web browser on the user’s information technology system to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website the user is visiting.

If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated into our website, such as the “Like” button, or submits a comment, Facebook assigns this information to the data subject’s personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component whenever a data subject visits our website, provided the data subject is logged into Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If a data subject does not wish for this information to be transmitted to Facebook, they can prevent this by logging out of their Facebook account before accessing our website.

Facebook’s data policy, available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the privacy settings Facebook offers to protect the privacy of the data subject. Furthermore, various applications are available that allow users to prevent data from being transmitted to Facebook. Data subjects can use such applications to suppress data transmission to Facebook.

12. Data protection provisions regarding the use of functions of the Amazon Partner Program

The data controller, as a participant in the Amazon Associates Program, has integrated Amazon components into this website. These Amazon components were designed by Amazon to direct customers to various websites within the Amazon Group, specifically Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it, and Amazon.es, via advertisements, in exchange for a commission. The data controller can generate advertising revenue through the use of these Amazon components.

The operating company of these Amazon components is Amazon EU S.à.rl, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon places a cookie on the data subject’s information technology system. Cookies were explained above. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which an Amazon component is integrated, the respective Amazon component automatically prompts the internet browser on the data subject’s information technology system to transmit data to Amazon for the purposes of online advertising and commission billing. As part of this technical process, Amazon receives personal data that allows Amazon to track the origin of orders received by Amazon and subsequently to calculate commissions. Among other things, Amazon can track whether the data subject clicked on an affiliate link on our website.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Amazon from setting a cookie on the data subject’s information technology system. Furthermore, cookies already set by Amazon can be deleted at any time via an internet browser or other software programs.

Further information and Amazon’s applicable data protection regulations can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

13. Data protection provisions regarding the use of Getty Images images

The data controller has integrated components from Getty Images on this website. Getty Images is an American stock photo agency. A stock photo agency is a company that offers images and other visual material on the market. Stock photo agencies typically market photographs, illustrations, and film footage. Various clients, particularly website operators, editorial offices of print and television media, and advertising agencies, license the images they use through a stock photo agency.

The operating company of the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images allows the (potentially free) embedding of stock images. Embedding is the incorporation or integration of specific external content, such as text, video, or image data, provided by another website and then displayed on your own website. An embed code is used for this purpose. An embed code is an HTML code that a website operator integrates into their website. If a website operator has integrated an embed code, the external content from the other website is displayed by default as soon as the website is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides further information about embedding content at http://www.gettyimages.de/resources/embed.

Through the technical implementation of the embed code that enables the display of images from Getty Images, the IP address of the internet connection used by the data subject to access our website is transmitted to Getty Images. Furthermore, Getty Images records our website, the browser type used, the browser language, the time and duration of the visit. In addition, Getty Images may collect navigation information, i.e., information about which of our subpages the data subject visited and which links were clicked, as well as other interactions the data subject performed while visiting our website. This data may be stored and analyzed by Getty Images.

Further information and the applicable data protection regulations of Getty Images can be found at https://www.gettyimages.de/company/privacy-policy.

14. Data protection provisions regarding the use of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense uses an algorithm to select advertisements displayed on third-party websites based on the content of those websites. Google AdSense allows for interest-based targeting of internet users, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the data subject’s information technology system. Cookies were explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, the respective Google AdSense component automatically prompts the internet browser on the data subject’s information technology system to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical process, Alphabet Inc. receives personal data, such as the data subject’s IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission billing.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Alphabet Inc. from setting a cookie on the data subject’s information technology system. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and analysis, allowing for statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can determine if and when a web page was accessed by a user and which links were clicked. Tracking pixels are used, among other things, to analyze website traffic.

Google AdSense transfers personal data and information, including IP addresses, to Alphabet Inc. in the United States. This data is necessary for tracking and billing displayed advertisements. This personal data is stored and processed in the United States. Alphabet Inc. may share this personal data, collected through technical means, with third parties.

Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/.

15. Data protection provisions regarding the use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and analysis of data about the behavior of website visitors. A web analytics service records, among other things, data about which website a data subject came from (known as the referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to perform cost-benefit analyses of online advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The data controller uses the extension “_gat._anonymizeIp” for web analytics via Google Analytics. This extension shortens and anonymizes the IP address of the data subject’s internet connection when our website is accessed from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject’s information technology system. Cookies were explained above. By placing this cookie, Google is enabled to analyze the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the respective Google Analytics component automatically prompts the web browser on the data subject’s information technology system to transmit data to Google for the purpose of online analysis. As part of this technical process, Google receives personal data, such as the data subject’s IP address, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission payments.

The cookie stores personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject’s information technology system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection and processing of data generated by Google Analytics relating to their use of this website. To do so, the data subject must download and install a browser add-on from the following link: https://tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to inform Google Analytics that no data or information about website visits may be transmitted to Google Analytics. Google interprets the installation of this browser add-on as an objection. If the data subject’s computer system is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of influence, it can be reinstalled or reactivated.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

16. Data protection provisions regarding the use of Google Remarketing

The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-specific advertising and consequently display interest-based ads to the internet user.

The operator of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display advertisements via the Google advertising network or on other websites, tailored to the individual needs and interests of internet users.

Google Remarketing places a cookie on the data subject’s information technology system. Cookies were explained above. By setting this cookie, Google is able to recognize visitors to our website when they subsequently visit other websites that are also part of the Google advertising network. With each visit to a website where the Google Remarketing service is integrated, the data subject’s web browser automatically identifies itself to Google. As part of this technical process, Google receives personal data, such as the user’s IP address and browsing behavior, which Google uses, among other things, to display interest-based advertising.

The cookie stores personal information, such as the websites visited by the data subject. Therefore, each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject’s information technology system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and adjust the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

17. Data protection provisions regarding the use of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a social network. A social network is an online social meeting place, an online community that generally allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the online community to provide personal or business-related information. Among other things, Google+ allows users of the social network to create private profiles, upload photos, and connect with others via friend requests.

The operator of Google+ is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google+ button is integrated, the web browser on the user’s information technology system is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google receives information about which specific subpage of our website the user is visiting. More detailed information about Google+ is available at https://developers.google.com/+/

If the data subject is simultaneously logged into Google+, Google recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby submits a Google +1 recommendation, Google assigns this information to the data subject’s personal Google+ user account and stores this personal data. Google stores the data subject’s Google +1 recommendation and makes it publicly accessible in accordance with the terms accepted by the data subject. A Google +1 recommendation submitted by the data subject on this website is subsequently stored and processed, along with other personal data such as the name of the Google +1 account used by the data subject and the profile picture stored therein, in other Google services, for example, in the search results of the Google search engine, the data subject’s Google account, or in other locations, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing its various services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged into Google+ at the same time as accessing our website; this occurs regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want their personal data transmitted to Google, they can prevent such transmission by logging out of their Google+ account before visiting our website.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google regarding the Google +1 button can be found at https://developers.google.com/+/web/buttons-policy.

18. Data protection provisions regarding the use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google search results and on the Google Display Network. Google AdWords enables advertisers to predefine specific keywords that trigger the display of an ad in Google search results only when a user enters a keyword-relevant search term. On the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm that takes the predefined keywords into account.

The operator of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.

If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject’s information technology system. Cookies were explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, it tracks whether certain subpages, such as the shopping cart of an online store, have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who accessed our website via an AdWords ad generated a sale, i.e., completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads, thus enabling us to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Therefore, each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from placing a conversion cookie on the data subject’s information technology system. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and adjust the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

19. Data protection provisions regarding the use of Instagram

The data controller has integrated components of the Instagram service into this website. Instagram is an audiovisual platform that allows users to share photos and videos and to further distribute such data on other social networks.

The operating company of Instagram’s services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the data controller and on which an Instagram component (Insta-button) has been integrated, is accessed, the respective Instagram component automatically prompts the internet browser on the data subject’s information technology system to download a representation of the corresponding Instagram component. As part of this technical process, Instagram receives information about which specific subpage of our website the data subject is visiting.

If the data subject is logged into Instagram at the same time, Instagram recognizes which specific subpage the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks one of the Instagram buttons integrated on our website, the data and information transmitted in this way are assigned to the data subject’s personal Instagram user account and stored and processed by Instagram.

Instagram receives information via the Instagram component whenever a data subject visits our website, provided the data subject is logged into Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If a data subject does not wish for this information to be transmitted to Instagram, they can prevent this by logging out of their Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

20. Data protection provisions regarding the use of LinkedIn

The data controller has integrated components of LinkedIn Corporation into this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and establish new ones. Over 400 million registered users in more than 200 countries use LinkedIn, making it currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time a user accesses a page on our website that includes a LinkedIn component (LinkedIn plug-in), this component causes the user’s browser to download a corresponding representation of the component from LinkedIn. Further information about LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. Through this technical process, LinkedIn receives information about which specific subpage of our website the user is visiting.

If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component whenever a data subject visits our website, provided the data subject is logged into LinkedIn at the time of accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If a data subject does not wish for this information to be transmitted to LinkedIn, they can prevent this by logging out of their LinkedIn account before accessing our website.

LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. These cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable privacy policy can be found at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy can be found at https://www.linkedin.com/legal/cookie-policy.

21. Payment method: Data protection regulations for Klarna as a payment method

The data controller has integrated components from Klarna on this website. Klarna is an online payment service provider that enables purchases on account or flexible installment payments. Klarna also offers additional services, such as buyer protection and identity and credit checks.

The operating company of Klarna is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either “purchase on account” or “installment purchase” as the payment option during the ordering process in our online shop, their data will be automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to this transfer of personal data, which is necessary for processing the invoice or installment purchase or for identity and credit checks. 

The personal data transmitted to Klarna typically includes first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number, and other data necessary for processing an invoice or installment purchase. Personal data related to the specific order is also necessary for processing the purchase agreement. This may include the mutual exchange of payment information such as bank details, card number, expiry date and CVC code, quantity of items, item number, data on goods and services, prices and taxes, information on previous purchasing behavior, or other information about the financial situation of the data subject. 

The data transfer is primarily for identity verification, payment processing, and fraud prevention. The data controller will transfer personal data to Klarna, particularly when there is a legitimate interest in doing so. The personal data exchanged between Klarna and the data controller will be transmitted by Klarna to credit reference agencies. This transmission is for the purpose of identity and creditworthiness verification.

Klarna also shares personal data with affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or to process the data on behalf of Klarna.

To decide whether to establish, execute, or terminate a contractual relationship, Klarna collects and uses data and information about the individual’s past payment behavior, as well as probability scores for their future behavior. The scoring is calculated using scientifically recognized mathematical and statistical methods. 

The data subject has the right to withdraw their consent to the processing of their personal data by Klarna at any time. Such withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) processing of payments. 

Klarna’s applicable data protection regulations can be accessed at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

22. Payment method: Data protection regulations for PayPal as a payment method

The data controller has integrated components from PayPal on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which are virtual private or business accounts. PayPal also allows users to make virtual payments via credit card if they do not have a PayPal account. A PayPal account is managed via an email address, so there is no traditional account number. PayPal enables users to send and receive online payments. PayPal also acts as an escrow service and offers buyer protection.

PayPal’s European operating company is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal L-2449, Luxembourg.

If the data subject selects “PayPal” as the payment method during the ordering process in our online shop, their data will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data necessary for payment processing.

The personal data transmitted to PayPal typically includes first name, last name, address, email address, IP address, telephone number, mobile phone number, and other data necessary for payment processing. Personal data related to the specific order is also necessary for processing the purchase agreement.

The data is transmitted for the purpose of payment processing and fraud prevention. The data controller will transmit personal data to PayPal, in particular, when there is a legitimate interest in doing so. The personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit reference agencies. This transmission is for the purpose of identity and creditworthiness verification.

PayPal may share personal data with affiliated companies and service providers or subcontractors to the extent necessary to fulfill contractual obligations or to process the data on its behalf.

The data subject has the right to withdraw their consent to the processing of their personal data by PayPal at any time. Such withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) processing of payments. 

PayPal’s current privacy policy can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

23. Payment method: Data protection regulations for Skrill as a payment method

The data controller has integrated components from Skrill on this website. Skrill is an online payment service provider. Payments are processed via the Skrill Wallet, which is a virtual electronic wallet. Skrill also offers the option of processing virtual payments via credit cards. A Skrill Wallet is linked to an email address. Skrill enables users to send and receive online payments.

The operating company of Skrill is Skrill Limited, 25 Canada Square, London E14 5LQ, United Kingdom.

If the data subject selects “Skrill” as the payment method during the ordering process in our online shop, their data will be automatically transmitted to Skrill. By selecting this payment option, the data subject consents to the transfer of personal data necessary for payment processing.

The personal data exchanged with Skrill consists of the purchase amount and the email address necessary for payment processing. The purpose of transmitting this data is payment processing and fraud prevention. The data controller will also transmit other personal data to Skrill if there is a legitimate interest in doing so. Skrill may transmit the personal data exchanged between Skrill and the data controller to credit reference agencies. This transmission is for the purpose of identity and creditworthiness verification.

Skrill may share personal data with affiliated companies and service providers or subcontractors to the extent necessary to fulfill contractual obligations or to process the data on its behalf.

The data subject has the right to withdraw their consent to the processing of their personal data by Skrill at any time. Such withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) processing of payments. 

Skrill’s applicable data protection regulations can be accessed at https://www.skrill.com/de/fusszeile/datenschutzbestimmungen/.

24. Payment method: Data protection regulations regarding instant bank transfer as a payment method

The data controller has integrated components of Sofortüberweisung (Instant Bank Transfer) on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services online. Sofortüberweisung uses a technical process by which the online merchant receives immediate payment confirmation. This allows the merchant to deliver goods, services, or downloads to the customer immediately after the order is placed.

The operator of Sofortüberweisung is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects “Sofortüberweisung” (instant bank transfer) as the payment method during the ordering process in our online shop, their data will be automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transfer of personal data necessary for payment processing.

When making a purchase via instant bank transfer, the buyer submits their PIN and TAN to Sofort GmbH. After a technical check of the account balance and retrieval of further data to verify sufficient funds, Sofort then executes a transfer to the online retailer. The online retailer is then automatically notified of the completed transaction.

The personal data exchanged with Sofortüberweisung (Instant Bank Transfer) includes first name, last name, address, email address, IP address, telephone number, mobile phone number, and other data necessary for payment processing. The purpose of transmitting this data is payment processing and fraud prevention. The data controller will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in doing so. The personal data exchanged between Sofortüberweisung and the data controller may be transmitted by Sofortüberweisung to credit reference agencies. This transmission is for the purpose of identity and creditworthiness verification.

Sofortüberweisung may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data is to be processed on its behalf.

The data subject has the right to withdraw their consent to the processing of their personal data by Sofortüberweisung at any time. Such withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) processing of payments.

The applicable data protection regulations of Sofortüberweisung can be accessed at https://www.klarna.com/sofort/datenschutz/.

25. Legal basis for processing

Article 6(1)(a) GDPR serves as the legal basis for our company’s processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, then the processing is based on Article 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, then the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance details, or other vital information had to be shared with a doctor, hospital, or other third party. In that case, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. The legislator took the view that a legitimate interest could be assumed where the data subject is a client of the controller (Recital 47, second sentence, GDPR).

26. Legitimate interests pursued by the controller or a third party in the processing

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and our shareholders.

27. Duration for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After this period expires, the corresponding data is routinely deleted, unless it is still required for the performance of a contract or for initiating a contract.

28. Legal or contractual requirements for providing personal data; necessity for entering into a contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is sometimes required by law (e.g., tax regulations) or may also arise from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data that we subsequently need to process in order to conclude a contract. For example, the data subject is obligated to provide us with personal data if our company enters into a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract, or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

29. Existence of automated decision-making

As a responsible company, we refrain from automated decision-making or profiling.

This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer in Stuttgart , in cooperation with Cologne-based data protection lawyer Christian Solmecke .